After over a decade of helping photographers with their marketing, there are a lot of things I consider when auditing websites. While there is an endless list of things you can do to constantly stay current on tech and trends, and constantly be tweaking, it simply isn’t worth your time. This is why I focus only on my Top 5 Clarity Criteria below. These are the factors that can be the easiest to fix, and when they are missing, they are what hurt your websites effectiveness the most.